Up until now, the only place to purchase bespoke Jack Daniel’s fashion wear or collectable items was by making the trip to the JD Hardware Store in Lynchburg Tennessee. Now, local Jack fans can do their online shopping and enjoy free delivery to anywhere in South Africa, from Sandton to Springbok, thanks to the newly launched JD online store.

Located on the local Jack Daniel’s Facebook page, The Jack Daniel’s Hardware Store is the first of its kind in South Africa.

The store sports a range of branded men’s and ladies fashion clothing and other specialty items from custom-built jukeboxes to the classic Jack Daniel’s T-shirt. The big cheese for Jack Daniel’s marketing in South Africa, Dino D’Araujo says the online store is the answer to the countless fans who’ve wanted to buy genuine JD-branded merchandise.

“The store provides a great range of high end clothing and memorabilia, catering for both casual shoppers looking for interesting gifting ideas, as well as the serious Jack collector.”

He adds, “JD merchandise seems to have acquired a cult like status with our fans and we’re excited to finally be offering items previously unattainable. We also plan to add a whiskey collection in the near future, which will enable our customers to purchase rare Jack Daniel’s bottles and gift packs.”

The Jack Daniel’s Hardware Store offers a great gifting solution in time for the festive season, with an option to include gift-wrapping and a personalized note, taking the hassle out of Christmas shopping. Typical delivery time is within 72 hours.

Having secured over 80,000 South African Facebook fans since launching last year, the JD Facebook page continues to keep fans engaged with grassroots music development, up-to-date gig guides and cocktail recipes for the summer months. Fans will now have another reason to linger longer on the site, this time for some retail therapy.

Visit Facebook.com/JackDanielsSA and click on the JD Online Store tab to view what’s on offer.