Apparently, most of you girls out there are wearing the wrong bra-size. Whether its the wrong cup-size, or lack of material around the back, its happening. The okes at ThirdLove aren’t standing for this, so, with a R56 million budget, they have developed an app that can measure your exact bra size from a couple of photos taken of you in a tank top.

A few lucky journalists have been able to preview the app. Here’s how Sarah Kessler described her experience:

As instructed, I stand in front of my mirror with my phone at my belly button. ‘Slightly raise right end of the phone,’ [the tutorial voice] says. Then ‘slightly raise left end of the phone.’ Then, ‘slightly raise right end of the phone.’ After about 50 more rounds of this, there’s a gratifying ‘Good job’ and a countdown to the photo.

Instructions on the screen ask me to line up a box with the iPhone in the photo and to place a line on my chest. Then the principal voice walks me through the same process for a photo from the sideways perspective.

Once the images have been processed, the app takes you to an online store where bras matched to your exact size are displayed for your purchasing pleasure.

Let’s hope those tank top photos get deleted once the calculations have been made!

[Source : Yahoo!]