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WeChat Passes The 70 Million User Mark, Gets Lio Messi On Board [VIDEO]
04 Jul 2013 by Jasmine Stone in Tech/Sci, Video
Tencent social chat messaging giant is continuing to poke WhatsApp with a pointed stick by eating its marketing share. Sporting a massive userbase in China, WeChat is going after WhatsApp hard with a cleverly-timed global marketing assault. And in terms of bang for their buck, Lio Messi is probably the best celebrity endorsement they could have nailed.
And they did. Check out the TVC, above.
If you have WeChat, you can follow Lio on his account, MessiOfficial.
In other news, here’s Lio Messi being ridiculous with a round ball.
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