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Radvertising: A Poignant Reminder Of Why Facebook Likes Don’t Do A Thing To Change The World [PICS]
25 Jun 2013 by Jasmine Stone in Advertising
A initiative for Crisis Relief Singapore has released images that cut to the core.
The campaign is in aid of spreading the message that just ‘liking’ a photo you see on Facebook is not enough to help make a significant change. Publicis Singapore ad agency came up with the copy that “Liking isn’t helping”. Along with that they added real documentary photos with digitally manipulated thumbs up’s that look just like the Facebook ‘like’ icon.
Here are the three print ads titled Flood, Earthquake and War.
[Source:DesignTaxi]
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