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Radvertising: Nivea’s “Man Of The Match” Campaign Moisturises Men’s Faces, Tells Them They’re Manly For It [VIDEO]
10 Jun 2013 by Jasmine Stone in Advertising, Video
Aimed at relaunching its Originals range, Nivea for Men has come up with the “Man Of The Match” campaign.
To show that Nivea is the best source for male grooming, as well as highlighting their relationship with England and Dutch Eredivisie football teams, the grooming experts came up with this awesome idea: Men in shopping malls were asked to take part in a facial. Whilst they experienced the exceptional treatment the Nivea range had to offer, a “Man Of The Match “celebration was set up outside. When the men were finished being pampered and stepped out of the Nivea branded tent, they were treated like superstars.
[Source: YouTube]
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