From Tame To Sexually Explicit: American Apparel Has Totally Different Rules For Male And Female Models [GALLERY]

17 May 2013 by Jasmine Stone in Advertising, Fashion, Marketing, Sex

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American Apparel has always been known for its risque advertising campaigns. In fact, the ads have been banned in the UK, which is basically one church burning away from being as secular as France. But it isn’t the sexiness causing a ruckus lately. It’s the different rules that seem to apply for male and female ads.

When you look up “unisex” wear, male models pose in a regulation, straight to camera stance. Female models, hoewever, look like situational shots from men’s lifestyle magazines.

This is how American Apparel markets nearly identical items of clothing for the different sexes.

The Men and The Women

 
 
 
 

 
 
 
 
 

What would it look like if male models were posing suggestively?

[Source: Business Insider]

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