The National Sea Rescue Institute is a non-profit organisation comprised of almost 900 unpaid volunteers. These volunteers work around the clock to keep people safe in the South African waters.

Ogilvy and Mather advertising agency, together with Velocity productions, created and produced this advert to highlight the work that they do.

The advert is voiced over with a recital of the poem, Sea Fever by John Masefield:

I must go down to the seas again, to the lonely sea and the sky,

And all I ask is a tall ship and a star to steer her by;

And the wheel’s kick and the wind’s song and the white sail’s shaking,

And a grey mist on the sea’s face, and a grey dawn breaking,

I must go down to the seas again, for the call of the running tide

Is a wild call and a clear call that may not be denied;

And all I ask is a windy day with the white clouds flying,

And the flung spray and the blown spume, and the sea-gulls crying.

I must go down to the seas again, to the vagrant gypsy life,

To the gull’s way and the whale’s way where the wind’s like a whetted knife;

And all I ask is a merry yarn from a laughing fellow-rover,

And quiet sleep and a sweet dream when the long trick’s over.

[Source: YouTube]