Anyone who handles the marketing budget for a brand knows that creative in advertising costs a pretty penny. And with good reason – ideas are the very stuff of novelty. Ideas are what gets your brand remembered. A London-based creative agency has taken a novel approach to how they interact with their clients. They do so exclusively via Twitter.

The World’s Fastest Agency was unveiled yesterday, with this interesting business model:

1. Clients deposit $999 (R9 200) via PayPal to Ideas@FloydHayes.com
2. Clients send through the brief via DM to @fastagency. Obviously, the brief  can’t be more than 140 characters.
3. Within 24 hours, clients receive the outline of a campaign via twitter DM

It is time for me to get some new business in the door. In addition to email, social media, meetings and word of mouth, I thought I’d send out 3D printed heads to key prospects. I quite like the line “tiny head big ideas” – as in real life I do have a small head :).