Monday, March 17, 2025

February 13, 2025

Pick n Pay Slammed For Spending Millions On Rick Ross Advert After Closing Down 32 Supermarkets

The Karens on social media slammed the advertisement, claiming that Ross is not even local and has no affiliation with the grocery brand. Fair enough, Ross is probably a Woolies guy.

[Image: DevianArt /CC}

Retailer Pick n Pay has faced the wrath of social media after paying millions to Rick Ross to star in a new advert following the closure of 32 supermarkets.

The Karens on social media slammed the advertisement, which also features local comedian Schalk Bezuidenhout, claiming that Ross is not even local and has no affiliation with the grocery brand. Fair enough, the billionaire is most likely a Woolies guy.

Many have argued that Pick n Pay should have opted for a local artist, someone who is more relatable and relevant to its target audience.

“Zero brand alignment. No need for an overseas person for a local brand, unless they are selling their products there like Jamie Oliver. I’m a huge Rick Ross fan and a Pick n Pay fan, but this is a no from me.”

Pick n Pay has responded to the criticism on X, saying “As part of our new corporate plan, we will reset our store estate. As part of this, some underperforming stores will be closed, while most – where appropriate – will be rebranded to either a franchise Pick n Pay or a Boxer.”

Ross may have nothing to do with Pick n Pay, but we don’t see a major problem with using him to get back into the grocery fight. They need all the help they can get. Remember how Checkers had Airwolf flying around PE with a large yellow sticker on Stringfellow’s door? Now that was an odd collab.

[Source: Timeslive]