[imagesource:today]

Mattel’s packaging for its Wicked movie doll certainly lives up to the name—just not in the most enchanting way.

In a spellbinding blunder, the toy giant is now apologising for accidentally printing a URL for a pornographic site on the boxes of their brand-new Wicked dolls.

Instead of directing fans to the official website of the Tony Award-winning musical’s movie adaptation, little witches and wizards were sent on an unexpected—and decidedly adult—journey.

Social media was quick to point out that the erroneous web address led to a site enforcing an 18+ age restriction. It seems Mattel intended to charm audiences with a similarly phrased URL promoting the two-part film starring pop sensation Ariana Grande and powerhouse actress Cynthia Erivo, but instead conjured up something entirely different.

The Wicked doll is still meant for the kiddos—recommended for ages four and up. Just maybe keep those boxes under a protective spell until Mattel – maker of Barbie and Hot Wheels – sorts out their misstep.

“Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the US, which intended to direct consumers to the official WickedMovie.com landing page,” the company said in a statement sent to CNN on Sunday.

“We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the misprinted, incorrect website is not appropriate for children,” it said.

Instead, as you can see, the URL was a little more wicked and less movie:

Image: Today

People who have already purchased the dolls are advised to discard the packaging or obscure the link, Mattel added.

That’s one way to lose your job.

The much-hyped, double-feature Wicked movie is set to hit theatres on November 22, bringing pop princess Ariana Grande and Oscar-nominated powerhouse Cynthia Erivo to the land of Oz. Based on the hit Broadway musical, this prequel dives into the backstory of Oz’s infamous witches, flipping the script on what really happened long before Dorothy ever dropped in.

[source:CNN]