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While location and market trends determine a property’s value, interior design and decor can create a strong sense of identity and uniqueness in what is often a “copy-paste” rental market.

As competition for short-term rentals intensifies globally, hosts are seeking ways to differentiate their properties and attract guests. One often overlooked strategy is thoughtful interior design that incorporates art.

Nox Cape Town leans into this idea with their  “Magnum Villa” – a four-bedroom home, with stunning mountain and ocean views that draws inspiration from the iconic TV series Magnum PI.

Nox Cape Town co-founder Richard Marshall says, “Introducing art in unexpected places within a home adds an element of surprise and sparks conversation. With younger, high-net-worth individuals fuelling the luxury short-term rental market, there’s a shift toward a more digitally savvy approach to booking accommodations, with social media playing a critical role in research and marketing. Interior design, therefore, can help to create memorable Instagram moments”.

Guests want that ‘wow’ factor when they step into a home. While that’s easy to achieve along the Atlantic Seaboard, thanks to the incredible scenery, premium properties must offer something truly special to stand out in such a competitive market.”

Magnum Villa features memorabilia such as oversized photographic prints taken by Frida Fuchs of the Berlin Collective that resonate with the homeowner’s own rebellious and adventurous personality. Scenes depicting California glamour symbolise opulence and a rule-defying attitude while Berlin’s vibrant nightlife attempts to pay homage to the wild, sweaty nights spent dancing in gritty clubs, celebrating youth and freedom.

Its the ultimate bachelor pad, embodying 80s luxury, retro style, and sophistication. With the home’s long and winding driveway lined with lush palm trees, it’s easy to imagine Magnum PI pulling up in his red Ferrari 308 GTS.

To further enhance the home’s theme bold colour palettes, neon accents, and exotic materials used by local Cape Town street and contemporary artist, Ashleigh Ferreira have been incorporated.

The artwork featured in the home is part of a collection entitled “Seven Deadly Sins” and portrays a nude portrait of a woman, wearing a bear mask sitting next to an arcade machine. The image represents the deadly sin of lust.

 

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Ferreira describes his art as “anything but ordinary” and his signature “Bare Bear” sculptures and imagery “embody childlike happiness, joy, and freedom of expression” – qualities that resonate deeply with homeowner André Kanya, a German entrepreneur who fell in love with Cape Town, and especially Camps Bay, 13 years ago.

“Camps Bay reminds me of my favourite TV shows growing up—Magnum, P.I. and Miami Vice—with its white, palm-fringed beaches and big neon lights. As someone who works abroad most of the year, my Cape Town home is where I can truly relax and have fun.”

While artwork gives a home character, it also provides a novel exhibition space to artists enabling them to reach a new audience. Ashleigh’s “Big Bear” standing tall at 2.2 meters is the biggest sculpture he’s ever created and is one-of-a-kind. It is hard to miss and will have heads turning whether they’re pulling up the driveaway or scrolling through social media.

If you’re looking for a rental with incredible views and a bit of 90s fun, check out the NOX website.

[source:noxrentals]