[imagesource:puma]

Global sports company PUMA is pleased to introduce Charles Leclerc, Formula 1 driver and Scuderia Ferrari team member, as its newest global ambassador.

With this partnership, PUMA solidifies its position as the leading brand in motorsport and expands its influence beyond the racing circuit.

Leclerc’s dynamic energy, drive for excellence, and modern appeal make him the ideal partner to embody PUMA’s commitment to pushing boundaries in both sport and fashion.

Charles Leclerc continues to prove himself as one of Formula 1’s top drivers, displaying remarkable talent and skill. This season, he’s secured three pole positions, highlighting his exceptional speed and qualifying abilities. Among his standout achievements are two significant victories: a dominant win at his home race, the iconic Monaco Grand Prix, and a triumphant performance at Monza, where he thrilled by conquering the legendary “Temple of Speed” in front of the passionate Tifosi.

The strategic partnership aims to drive awareness for the brand, connecting with fans of both motorsport and fashion, and reinforcing PUMA’s impact in these spaces. The collaboration will spotlight Leclerc in a range of high-profile PUMA collections, with a particular emphasis on the PUMA Motorsport for Scuderia Ferrari collections, across various global channels.

 

View this post on Instagram

 

A post shared by PUMA South Africa (@pumasouthafrica)

Arne Freundt, CEO of PUMA, said Charles will not only serve as a motorsport ambassador but will also play a vital role in various projects and initiatives that extend beyond the racetrack.

“There are a lot of exciting projects in the pipeline, and we can’t wait to continue shaping our motorsport legacy together with Charles,” he said.

This collab will highlight the brand’s ability to blend high-performance functionality with innovative designs, appealing to a wide audience that ranges from trackside fans to those who embrace street style.

For Charles, the partnership is more than a sponsorship—it’s a convergence of values and vision.

“I’m very happy to become a member of the PUMA family. There are so many iconic PUMA athletes that I looked up to when I was younger. Now, to be able to be part of the same family is a special moment for me.”

“PUMA is the perfect match to support me on my journey to consistently improve as an athlete by supplying me with their latest designs and via the support of PUMA’s team and athletes. I am really looking forward to being only one phone call away to share experiences and to have the support of the PUMA Family and to dive into joint projects with the brand on- and off-track.” said Leclerc.

Clearly, this authentic and genuine match between PUMA and Charles Leclerc is grounded in shared values, a mutual passion for pushing the boundaries, and a desire to inspire.

Shop PUMA online or at select stores and feel that Leclerc edge.

[source:puma]