[imagesource: Fitch & Leedes]

In collaboration with The Southern African Foundation for the Conservation of Coastal Birds (SANCCOB), Fitch & Leedes launched a new Pineapple Lemonade mixer to help save the Penguins – and it comes in a super cute can.

Adorned with beautiful artwork and featuring a QR code which leads you directly to a platform where they can donate to SANCCOB, the collaboration is championing a cause that is close to the hearts of many South Africans: the conservation of the endangered African Penguin.

It’s conservation in a can and proves that enjoying your favourite mixer, AfriCAN make a difference. With bright citrus notes and the sweet, juicy fragrance of ripe pineapple, this drink is designed to appeal to a wide range of consumers.

And with every purchase, consumers contribute directly towards the conservation efforts that seek to save the Cape African Penguin.

 

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Jody Francis, Brand Ambassador at Fitch & Leedes, outlined the company’s commitment towards protecting the Cape African Penguin:

“The Cape African Penguin is an endangered species, with its numbers dwindling every day. When our team learnt about this, we sprang into action, driven by a huge sense of urgency to help SANCCOB.

Starting with a substantial donation to support the wonderful team of SANCCOB, we then moved into maximum creativity mode. Our team pulled together to create something unique, versatile, and beautifully crafted to support SANCCOB. Our Pineapple Lemonade mixer can be enjoyed on its own, or used as a mixer. The Fitch & Leedes Pineapple Lemonade appeals to all age groups and enables awareness raising for SANCCOB.”