[imagesource:puma]

Nobody combines sports, cars and fashion quite like PUMA does.

Motorsports mavericks and fashion-forward folk can relish in the new PUMA and BMW M Motorsport team-up, launching a new collection inspired by the BMW M Hybrid V8 racing car.

According to the global sports brand, this collaboration aims to merge classic fashion silhouettes – with bold graphics, vibrant colour, innovative material blocking, and sophisticated tonal trims – to reflect the high-powered automotive engineering.

The range includes apparel, footwear, and accessories.

Image: PUMA

The collection transforms classic silhouettes with bold and brilliant graphics, seamlessly blending cutting-edge materials. Interesting colour and material blocking forge eye-catching contrasts, while refined tonal trims impart an elegant finesse. These design elements converge to create a collection that is not only visually breathtaking but also supremely functional, perfect for both motorsport aficionados and trendsetters.

Image: PUMA

Image: PUMA

Image: PUMA

PUMA and BMW M Motorsport have shared a dynamic and evolving collaboration since 2004, starting with PUMA’s involvement with the BMW Williams Formula One team. As BMW transitioned to the BMW Sauber F1 team, PUMA remained a steadfast partner. Even after BMW’s exit from Formula One in 2009, their collaboration endured and flourished in new directions.

In 2012, PUMA became the official supplier of team and racewear for BMW Motorsport, supporting prestigious events like the DTM and ALMS, as well as iconic long-distance races such as the 24 Hours of Nürburgring. This partnership has provided BMW drivers with cutting-edge fireproof technology and created licensed products for a global market.

The iconic collaboration has produced several notable collections, including the ’50 Years of BMW M’ collection, which features unique pieces celebrating the brand’s 50th anniversary.

PUMA and BMW M Motorsport also celebrated the iconic BMW Art Cars with a capsule collection honouring the works of artists like Alexander Calder and Roy Lichtenstein.

Image: BMW

You can read more about that here.

Celebrate the electrified future of motorsport with this dynamic and innovative collection. This latest PUMA x BMW M Motorsport collection will be available at selected PUMA stores and online at puma.com.

[source:bmwblog]