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I don’t know if you’ve clocked it, but cherry red has been dominating fashion and beauty trends this year.

The bold colour has been impossible to ignore in recent seasons, Vogue noted, seen on the runway but also on the red carpet – wink.

In a time when empowerment and self-assurance are highly valued, red’s vibrant and assertive nature speaks to individuals looking to make a daring statement.

So PUMA‘s colour ways for the icon of the ages, the Easy Rider, back from the ‘70s, naturally also comes in cherry red to dominate the streets.

 

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With a retro running silhouette that truly embodies a classic era of footwear design, the iconic Easy Rider has touched down to become the sneaker of the season.

The Easy Rider shook up the jogging scene back in the ’70s with its cool shock-absorbing outsole. Later on, football fans picked it up, and it became a go-to for terrace culture. Now, rooted in running, the OG Easy Rider is ready to be remixed and reinterpreted by a new generation.

 

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In this new chapter of the Easy Rider, PUMA introduces the Easy Rider Vintage in a fresh range of clean colourways designed for every day and everyone. Comprising fine mesh and suede with a contrasting white Formstrip, the tonal colour schemes include Archive Green, Royal Blue, and PUMA Red tones.

Image: PUMA

The Easy Rider Vintage is made for a modern cityscape, where the street is the new track, and the city is the new field.

 

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With this new release, PUMA inaugurates the new Rewrite the Classics series, dedicated to celebrating PUMA’s classics and bringing them into a new generation. Inspired by the idea of “Forever Never Stays the Same”, the series will continue with additional releases of PUMA classics such as the Palermo and Suede XL in the upcoming month.

Priced from R1,999, grab your PUMA Easy Riders from PUMA.com or PUMA Retail stores, alternatively, they’re also available at Sportscene, Archive, Side Step, Shesha, Superbalist, Office London and Al Capone. The Royal Blue is only available at Sportscene and Archive.

 

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[source:glamour]