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The International Tourism Film Festival Africa has awarded Cape Town’s Choose Cape Town marketing film the silver award for showcasing its ‘innovative approach to promote Cape Town’.

The short film, which was up for nomination in the Tourism Videos category, uses six themes—visit, live, work, study, play, and invest—to highlight Cape Town’s varied appeal.

The ‘Choose Cape Town’ campaign extends beyond the film, using shorter edits to target specific interests in key markets. For example, the campaign in Brazil focused on ‘play and study’, while in the US, it emphasised ‘visit and live’. In Germany, the focus was on ‘visit and work’.

Mayoral Committee Member for Economic Growth and Tourism, Alderman James Vos received the award on behalf of the city, saying “We are deeply honoured to have been recognised for this film. Our goal was to capture the essence of Cape Town’s variety and inspire travellers worldwide to choose our city”.

‘The Mother City offers endless adventures for nature lovers, foodies, culture vultures, families, friends and solo travellers. Our tourism campaigns aim to boost our economy and create more job opportunities for Capetonians.’

The City’s ‘Choose Cape Townchoos cape town

’ marketing video won the silver award at the International Tourism Film Festival Africa 2024 on Friday, 14 June, highlighting the innovative approach the City has taken to promote Cape Town.

See: https://t.co/RVFMsQ4Lgv#CTNews #EconomicGrowth pic.twitter.com/mZmITLkWD3

— City of Cape Town (@CityofCT) June 19, 2024