[imagesource:instagram/fitchleedesmixers]

It’s amazing to think that this is only happening now (in 2024), but Fitch & Leedes, South Africa’s best brand of mixers, is finally making moves to fizz up the UK market this summer.

As the top-selling tonic in South Africa, the brand boasts a massive 780 million units sold worldwide, so of course it is about time that it spread its merriment with the folks who practically invented the classic gin and tonic cocktail.

Described as bespoke mixers for the discerning individual, Fitch & Leedes draws inspiration from two intrepid pioneers of the 16th Century, who left English shores to discover new and exotic flavours from around the world before bringing their findings back home.

“Fitch & Leedes authentically captures the romance and integrity of a bygone era, crafting drinks that transcend expectations…offering unmatched, quality mixers,” the shining new UK site reads.
In an effort to offer a premium alternative to other popular mixers in the UK, the brand hosted a launch party in York, England in collaboration with a local spirits company.

“The stock actually arrived around Christmas, but we decided to hold off until now as Fitch and Leedes is positioned to be the perfect summer drink,” Paul Durham, who is heading up the UK distribution of Fitch & Leedes, told The York Press.

“We’re hosting a number of launches across the UK but decided to have the first here in York.”

The event featured Fitch & Leedes’ high-end infused tonics, while the brand also offers alcohol-free ‘classics’ like ginger ale and lime twist that are used as mixers or enjoyed on their own.

 

View this post on Instagram

 

A post shared by Fitch & Leedes UK (@fitchleedesuk)

Paul’s favourite drink of the night was the bright blue tonic, flavoured with blueberry and hints of cardamon, that paired perfectly with the Ellers Farm gin.

“I also tasted the pink tonic, which balanced rose and cucumber to create a drink perfect for a girlie summer day out, and the grapefruit tonic, which complimented the gin perfectly and would be spot on for any grapefruit lover.”

He also boasted about the pink tonic, “which balanced rose and cucumber to create a drink perfect for a girlie summer day out”, and the “welcome alternative to a vodka Red Bull for those seeking a ‘pick me up’ whilst out drinking”

 

View this post on Instagram

 

A post shared by Fitch & Leedes (@fitchleedesmixers)

Fitch & Leedes is unique in that it is the only brand in the world to offer on-the-spot mixology options, via a QR code on its cans, that takes revellers to a site where they can browse recipes and get inspiration for drink and cocktail ideas.

 

View this post on Instagram

 

A post shared by Fitch & Leedes (@fitchleedesmixers)

Fitch & Leedes is set to launch in bars and shops across the UK soon but for those wanting a piece of the action early, cases are available on their website and through Amazon.

For local merriment-spreading, head over here.

[source:yorkpress]