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If Valentine’s Day is good for one thing, it’s treating yourself…and yours, if you want.

The phrase became popular in 2011 when Donna Meagle from Parks and Recreation spent an entire day treating herself to life’s luxuries. It’s become a worthy meme since then because it gives us all permission to spend a little money or time on something we will enjoy or take a day out of a busy week to indulge in things that will relieve our stress levels.

January was a long year, so you are forgiven for not exactly treatin’ yourself yet. Thank goodness V-Day is the perfect treat day – as it comes with double permission if you will.

We’re heading over to PUMA – that’s because there’s a 30% discount sitewide, which means you can spoil yourself with new workout gear to get the sweat fest on, and ultimately feel good.

Image: PUMA

Nothing says a mood boost quite like a run in nature, so grab yourself some running sneakers with 30% off using the PUMA promo code ‘VDAY24’. Something like these ever-popular PWR NITRO™ SQD Women’s Training Shoes will go down well, at R2,169.30 down from R3,099:

Image: PUMA

For the men, the Deviate NITRO 2 Run 75 Running Shoes Men is a fast-track way to elevate yourself, going for R2,520 with the 30% discount applied to the original price of R3,599:

Image: PUMA

Honesty, these options are just the tip of the PUMA iceberg. Head over to the site to shop to your heart’s content – which is another phrase of permission to do something enjoyable for as long as you want to do it.

PUMA is offering this generous discount on most full-priced items on the site. Just don’t forget to apply the ‘VDAY24’ promo code, which will expire at midnight.

Spread the love and happy shopping.