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2024 marks the 25th year of searches made on Google, a milestone which has provided nearly two decades of trends data to draw from.

The world’s biggest search engine then collates all that data in its ‘Year in Search’, which provides an annual analysis revealing the top trending lists while also spotlighting what the world searches to see, learn and do.

Google noted that in South Africa, folks showed a heightened interest in celebrities, sporting events, special observed days, notable personalities who have passed on and technology. To elaborate, Thabo Bester, the Cricket World Cup, Barbie, AKA, Celine Dion and the Springboks led this year’s annual trends on Search.

Google’s data shows that cricket and rugby world cups soared to the top of the most searched sporting events by Safas this year, while Springboks reigned supreme on the most searched athlete lists, wrote The Citizen:

You can clearly see who the faves are.

Of all the people to search, locals were terribly interested in the most controversial figures in the criminal justice system or the muso’s doing cool things, including:

When it came to the people we lost in the last year or so, South Africans found themselves grieving the likes of AKA, Costa Titch, Matthew Perry, Tina Turner, Derek Watts and others.

South Africans also had a relatively wide range of interests when it came to ‘How Is?’ searches:

We were also forgetful about when some of the big occasions were supposed to come around this year:

As for tech, our interests were basic:

That’s it for our local trends in the Google search bar.

Watch the video below to see what Google Trends reveals about the global questions we shared, the people who inspired us, and the moments that captured the world’s attention this year.

[source:citizen]