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Cheese-pulling is the latest TikTok trend, but Doritos decided to take it to new heights – literally.

A world record for the longest-ever cheese pull has just been set after a 1.2 metre-wide nacho was dipped into a bowl of melted cheese and stretched 15 metres by a helicopter.

The stunt took place at the aptly named Cheddar Gorge in Somerset, and involved more than a month of planning with food boffins and cheese scientists. Yes, they exist.

Doritos used a special blend of 120kg of cheddar and mozzarella which was poured over a ‘replica’ of a bowl of nacho chips measuring 4.8 x 4 metres. This was heated to the perfect temperature using induction hobs before the chopper lowered the giant nacho into the cheese and stretched it vertically by 15 metres.

Cheese pulls have become a viral trend on TikTok, with stretchy clips receiving more than 1.5 billion views to date. The stunt was organised by Doritos Dippers to mark National Guacamole Day last Saturday. Doritos also commissioned research of 2,000 adults which found that 27% have tried a cheese pull themselves.

The poll also revealed one in three (33%) Brits feel that soggy nachos are one of the most disappointing food-fails, and one of the nation’s top culinary ‘icks’.

“National Guacamole Day is our cup final, our Christmas and our New Year rolled into one. The cheese pull was an epic display of Doritos taking nachos to the next level. This is as gouda as it gets.”

TikTok trends, ne? The platform recently surpassed 4.4 billion lifetime downloads, so a ‘cheese pull trend’ is probably not so strange. What a wonderful species we have become.

Check out the epic pull below:

Where to from here, humanity?

[source:mirror]