[imagesource:twitter/roblox]

If you’ve spent a small fortune on Robux, you’d know exactly what a clever move it is by the Western Cape government to try and reach kids on the popular (and costly) Roblox platform.

Wesgro – the official tourism, trade, and investment promotion agency for the Western Cape – has just launched its new Roblox game to inspire tweens, teens, and their families to explore the Western Cape this winter.

The Starlight Adventures In The Cape Karoo game aims to drive tourism across the region, highlighting lesser-known but exciting family-orientated destinations.

Wesgro is the first tourism promotion agency in the world to use Roblox in its marketing campaigns, continuing a history of innovation that has resulted in Jo’burgers flocking to the Cape.

The game includes a digital clone of Prince Albert, a small town with only 7000 people, that has been transformed into a playable experience.

In researching the game, Wesgro consulted with local tour guides and cultural experts. With a map spanning four square kilometres, the game is one of the largest on Roblox.

“A trip to the Karoo is magical and we want young people to experience this at least once in their lives.”

Wesgro partnered with popular family roadside pit-stop BP, Shell, and Engen to launch the game.

Starlight Adventures in the Cape Karoo draws on the insight that the youth market has a significant role to play in influencing family holiday decisions and comes off the back of the previously successful ‘Climb Table Mountain in Roblox‘ effort. Through digitising key attractions in the region, we’ve combined edtech and gaming to inform and inspire young minds.

Players compete to win unique user-generated content (UGC) items based on the local heritage and culture of Prince Albert.

Additionally, for the first time in a game, the history and culture of the Khoisan people, the world’s oldest tribe, is featured. Wesgro really is getting it right.

Check it out below:

The game is available to play now on Roblox, and since it’s the June school holidays, it will help keep the kids busy for a few hours while learning something at the same time.

[source:getaway]