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While everyone nervously eyes artificial intelligence and the tech revolution it promises, whether we like it or not, it’s sometimes good to just take a break from all the noise and have a cup of coffee.
After all, we survived the industrial revolution. Deluxe’s coffee is a perfect example of the delicious blend of technology and potential.
As you take in the aroma of a freshly ground cup of Zambia Kateshi at your local Deluxe Coffeeworks, consider for a moment the female tractor drivers from Zambia who brought you that velvety mouthfeel of chocolate and nutmeg flavours.
A revolution in agriculture has allowed Zambian women to level the playing fields when it comes to farming and providing for their families, and at Deluxe’s source at Olam Farm in Zambia, it’s the ladies who get to drive the tractors and reap the rewards.
Thanks to coffee drinkers from all over the world, the Zambian estate offers housing and a school to 800 people, a medical clinic, and a research centre for its workers. And in the harvest season, your aromatic blend of happiness offers employment to 3 000 people. For them, coffee and technology are things to embrace.
A changing world has benefits that are often as subtle as the whiff of delicious coffee, and at Deluxe there are bags full of the stuff. You can pick up some Zambia Kateshi (we even love the name) at your local Deluxe Coffeeworks now.
Can coffee save the world? Perhaps not, but locally it can make a difference, and sometimes that’s exactly how you change the world.
One cup at a time.
[sources:venturesafrica&devex]
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