[imagesource: Truster Reviews]

Gen Zs might be pushing Apple toward the level of dominance that it has in the US.

The generation – anyone born after 1996 – apparently has an increased preference for iPhones, causing the adoption of Android phones to shrink substantially.

The new data – revealed in a report by The Financial Times – shows that Generation Z makes up 34% of all iPhone owners in the US and only 10% of US Samsung users, notes PetaPixel.

Additionally, market research firm Counterpoint, Apple increased its overall US market share of actual phone usage from 35% in 2019 to more than 50% in 2022.

Beyond the US, iPhone preferences among Gen Z are growing.

83% of Apple users under the age of 25 in Europe say they plan to keep using an iPhone, while Android users are less than half that percentage.

In fact, Gen Z is going all in with Apple devices, with users more likely to purchase other products like AirPods, Apple Watches, and Macs over any other alternatives.

Research by market intelligence firm Canalys shows that for every 100 iPhones Apple sells around the world, it also sells 26 iPads, 17 Apple Watches, and 35 pairs of AirPods.

For Samsung, every 100 smartphone sales lead to fewer than 11 tablets, six smartwatches, and six pairs of wireless earbuds being sold.

iPhone’s design, AirDrop feature for sharing photos, and its camera are the main selling factors, while the general attitude among GenZs is that iPhones are inherently “cooler” than their Android counterparts:

The current high-end iPhone and Samsung Galaxy smartphones both have similar camera components and take high-resolution photos. However, some Generation Z users prefer the color expression of the photos on an iPhone and believe that Apple offers a better camera for everyday settings.

If your teen is asking for an iPhone, and you feel you have to oblige or risk them suffering some kind of social slaughter, there are options.

As South Africa’s largest independent Apple retailer, Digicape offers an outstanding selection of the latest Apple products

You can buy an iPhone 11 from Digicape for as little as R10 799. Forking out for the latest model, like an iPhone 14 or iPhone 14 Pro, will start from R19 999.

Making the switch from Android to iPhone is also made 10x easier, thanks to Apple’s Move to iOS app.

All you’ll need is a Wi-Fi network and access to both phones and access to the Google Play Store on your Android device. From there, each step is really simply laid out by Apple Support.

Go on, join the “bright side” – Digicape will be waiting to assist with all your Apple-related queries once you’ve decided to take the plunge.

[source:petapixel]