[imagesource: Twitter / Superherointraining]
Out of the plus/minus six million South African TikTok users, there are a couple of creators who have built followings in the tens of millions.
While our local TikTok stars have nothing on the king of the platform, Khaby Lame, who’s built a following of 154,9 million with his hilarious reactions posts, they still do decently.
Business Insider revealed how much SA’s most-followed TikTok accounts might be making per sponsored post, which is mostly based on engagement and is generally a closely guarded secret.
Our local content creators might be hovering around the one million follower mark, but still, there is certainly ample opportunity to convert their likes and views into good money, if they so choose to capitalise.
Our fav TikTokers offer a mixed bag of content, from a magician posting “tricks”, to a cosplayer who posts lip-synched dances, to a lion aficionado.
Let’s take a look-see at SA’s most followed TikTok accounts in 2023, as well as a rough estimation of their possible earnings per post, which was calculated by Influencer Marketing Hub’s Tik Tok money calculator:
Wian Van Den Berg
Followers: 16,4 million
Average likes per video: 8 593
Engagement rate: 0,05%
Possible earnings per sponsored post: R177 000
Princess Sachiko
Watch on TikTok
Followers: 16 million
Average likes per video: 42 538
Engagement rate: 0,26%
Possible earnings per sponsored post: R176 000
Ryan Lombard
Followers: 10 million
Average likes per video: 565 806
Engagement rate: 5,63%
Possible earnings per sponsored post: R108 000
Tevin Musara
Watch on TikTok
Followers: 9,8 million
Average likes per video: 46 101
Engagement rate: 0,47%
Possible earnings per sponsored post: R106 000
Dean Schneider
Followers: 9,8 million
Average likes per video: 1 009 523
Engagement rate: 10,30%
Possible earnings per sponsored post: R283 000
TikTok users make the most money with subtle product and brand placements, by influencing people to buy something, by accepting “virtual gifts” (money) from fans, and through TikTok’s Creator Fund, which pays qualifying creators based on views and engagement.
Sponsored posts in South Africa aren’t usually “hard sells but product placement for global brands like Starbucks, Apple, and McDonald’s”.
They’re so subtle, like Wian’s content appearing to just randomly be in Starbucks/ McDonald’s, that you might not even realise it’s a sponsored post.
Plus, how much these deals are worth is seldom disclosed and is open to speculation.
Mostly though, the higher the followers and the more likes per video – referred to as the engagement rate – the higher the price per post.
[source:businessinsider]
