[imagesource: Wikimedia Commons]

Not to be outdone by her fellow pretty millionaire’s annoying of the BLM movement with her tone-deaf Pepsi advert, Demi Lovato seems to have decided that Kylie Jenner’s antics were small-fry, and with the encouragement of yet another idiotic marketing team, Lovato has now pissed off the world’s biggest religion.

Promotional billboards for her upcoming new album, Holy Fvck, feature the singer dressed in bondage on a cross-shaped bed.

Predictably, the Advertising Standards Authority (ASA) felt the wrath of Christians everywhere and ordered the billboards to be taken down, deeming it deeply offensive to the Christian faith and inappropriate for children.

Besides the imagery, Lovato’s album title was also found to be offensive. You know, for being too close to the word “f**k”.

One has to wonder if marketing executives that promote our spectacularly rich superstars are too star-struck (or greedy) to pause and say: “Wait a minute, perhaps we should think this through”.

Image: Universal Music Operations

According to The Drum, Polydor Records, who were responsible for the advertising campaign, said they did not believe the campaign would cause offence, stating that the ad agency had ‘assured’ them the billboard was fine.

Of course, it was. What was plan B? A naked nun riding through a field of heroin needles on a transgender zebra?

In the never-ending quest to be the edgiest and sickest singer on the block, Lovato appears to have channelled her inner Marilyn Manson with her new album poster.

But she clearly ignored the world of pain the shock-rocker has been finding himself in the last two decades. Shock only sells until you get sued or arrested.

All this controversy and we haven’t even heard the new album yet.

[sources: thedrum&nytimes]