[imagesource: Eton]

Swedish fashion label Eton’s new Index Shirt will set you back $270 (R4 500) today.

If that is out of your price range, just wait a few hours and keep an eye on the stock market.

With a sales price linked directly to the Nasdaq market, the traditional white twill shirt will change price in accordance with the fluctuations in trading.

Prices are updated every five minutes, so you know, you could get lucky fast:

 

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Eton CEO, David Thörewik, believes the shirt will be a favourite with both day traders and seasoned financiers, per Robb Report:

“The idea that they can engage with an innovative conceptual product, the Index Shirt, allows them to make the right decisions at the right time, withstanding time.”

The concept was created in response to current volatile markets and how this has affected buyers’ decision-making.

 

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In a subtle nod to capitalism, the Index Shirt features a bull and bear insignia between the first and second buttons which can be hidden underneath a tie should the wearer choose.

 

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Have a look at the current price on their website. The price of the Index Shirt fluctuates all the time.

The question would-be financial fashionistas should ask: buy now or buy later?

[source:robbreport]