[imagesource: YouTube / Matthew McConaughey]

It’s probably a good thing for Matthew McConaughey that his new music video has mostly flown under the radar.

The Oscar-winning actor, one-time gubernatorial aspirant, and singer-songwriter (?) is also a bit of a living meme since dropping his gospel-inspired music video.

As a native Texan and a graduate of the University of Texas at Austin, he’s a huge fan of Texas Longhorns athletics and has helped them celebrate college basketball’s return with a music video.

It all began when the university opened its new arena, the Moody Centre, in April and McConaughey stepped up to the podium to attempt to lead a sing-along:

A week ago, he took to Instagram to celebrate his 53rd birthday, and “a new day for Texas basketball in the Moody Center”.

That involved posting a video of himself singing (and sort of beatboxing?) his song, ‘Bless The Mood’:

 

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A post shared by Matthew McConaughey (@officiallymcconaughey)

Boss Hunting reported McConaughey explaining that “as a Longhorn alum and partner in the Moody Center, I wanted to write a fun new anthem,” and thus was born his very first (and hopefully last) official music video:

Produced by Charlie Sexton, McConaughey steps into the studio booth – crisp white suit, gold aviators, iconic drawl, and all – to call upon the masses like a goddamn preacher: “Reveal, revive, and testify.”

While Matthew McConaughey is without a doubt the star of the show, we simply cannot ignore the incredibly important contribution made by The Spiritualettes – an actual gospel group that largely provides the musical component of this music video.

Enjoy:

Someone at Stereogum said it is “unbearably bad”:

“And I don’t just say that as an Ohio State fan. McConaughey is a man of many talents, but half-singing half-rapping in a sort of country-western beat poetry over brassy, gospel-inflected soul music is not one of them. This feels like the punctuation on the end of the McConaissance.”

Don’t mind me, I am just here for that sexy sound he makes whenever the letter ‘s’ is uttered.

Otherwise, awkward. Very, very awkward.

[sources:bosshunting&stereogum]