CNET notes that the meme started in 2019 but this year it has been particularly pointed and political with a fake costume jab at short-lived UK Prime Minister Liz Truss, among other world politicians:
Tory #Halloween Costume ideas 2022. 12/12 pic.twitter.com/3oM59L7GW0
— Dave J White (@_David_J_White_) October 25, 2022
I love when #SpiritHallowmeme trends pic.twitter.com/LDvUsgq39d
— Brown Eyed Susan (@smc429) October 30, 2022
Elon Musk is an option, too:
Wow these Spirit Halloween costumes are getting edgy pic.twitter.com/ccNzwAUe8o
— Tweetmonger (@DwayneFuhlhage) October 26, 2022
Kanye has his own costume, too:
Of course, Tom Brady copped a costume thanks to his divorce from Gisele Bündchen:
Saw this and fell out #SpiritHallowMeme pic.twitter.com/bBdGeRvjW8
— Ali (@strwbrychzck) October 29, 2022
Generally, though, the parodies just poke fun at professional stereotypes and pop culture references:
Ur 2022 costume, pick one ☠️ #Halloween #Halloween2022 #finance #WallStreet pic.twitter.com/ZmxbVMgtCu
— Leanna @ Black Hawk (@leannablackhawk) October 26, 2022
These Spirit Halloween memes are pic.twitter.com/WbvP15RsX6
— Piñata Farms: The Meme App (@pinatafarms) October 26, 2022
It even allows for the battle of the generations:
Did I do this right? #SpiritHallowmeme #millennial pic.twitter.com/GJu0rSjJPg
— Dani Roberts (@darnroberts) October 28, 2022
#SpiritHallowmeme Always a classic. pic.twitter.com/MG8dpyo81v
— PalmTreePatriot (@FLMomNYGirl) October 29, 2022
Shame, some were so convincing that Spirit had to comment:
This is not an officially licensed costume from our company. Photoshopping our packages seems to be trending at the moment.
We will be passing this to our review team. Thank you for bringing this to our attention.
— Spirit Halloween (@SpiritHalloween) October 23, 2022
Although, Spirit itself got in on the joke later on:
is this too meta? #SpiritHallowmeme pic.twitter.com/8UewxUvRRI
— Spirit Halloween (@SpiritHalloween) October 26, 2022
Not as meta as this:
Found my Halloween costume for this year what do you think? @SpiritHalloween #SpiritHallowmeme pic.twitter.com/6bXwYZrXGJ
— DC Lee (3-4) (@chipotLEORdie) October 28, 2022
The memes are overflowing:
#SpiritHallowMeme I think I did decent pic.twitter.com/9xgtzi7Ti5
— Jay (@KitchenRaptorJ) October 29, 2022
Spirit Halloween costumes are getting too real. #FLGovDebate pic.twitter.com/m0xesWuIPy
— Thomas Kennedy (@tomaskenn) October 25, 2022
No matter how abstract and ridiculous:
Scariest costume ever pic.twitter.com/VpsMmYBxWi
— Trung Phan (@TrungTPhan) October 26, 2022
There are a million more, which you can check out on Twitter if you have the time.