Low-cost carrier FlySafair has signed a partnership deal with South African electronic music group GoodLuck in support of the band and the popular Get Lucky Summer concert series taking place this December.

This is as flight and concert ticket sales soar offering a leading indicator for a strong end to the year for local tourism and entertainment alike.

Since March 2020, both the live music and travel industries have experienced untold losses due to the impact of COVID-19 regulations. With the easing of restrictions travel and entertainment have been recovering well and this partnership exemplifies an innovative collaboration between the local industries as FlySafair and GoodLuck work to re-invigorate tourism and the local live music scene.

“It’s awesome to be part of such a dynamic partnership and to see a successful local airline standing in solidarity with local entertainers in this recovery,” says the band’s founder and producer Ben Peters.

“Ultimately this collaboration will have positive effects beyond just our pairing, as the local economies of the town we perform in will benefit from the visitors we bring.”

Leading indications are that the December Holiday period for 2022 is going to be very busy and offer a much-needed boost to the economies of coastal towns in South Africa.

“We’ll be operating 141% of the seats we operated last year which is actually a 61% growth on Summer 2019’s pre-pandemic levels,” says Kirby Gordon, Chief Marketing Officer at FlySafair. “Sales on December departures are looking very strong already, far more so than this time last year,” he adds. FlySafair will operate approximately 700 000 seats in the month of December alone.

“Tickets for the Get Lucky Summer are flying,” confirms Juliet Harding, lead singer of GoodLuck, a further indication of a strong summer season ahead.

Four of the concerts in the series will be taking place in Plettenberg Bay between December 18 and January 8. “We’re looking forward to hosting these local artists in Plett, and the town is putting preparations in place for a brilliant summer season,” confirms Councillor David Swart, Executive Mayor of the Bitou Municipality.

In addition to sponsoring GoodLuck, FlySafair is also the official domestic carrier of the Springboks. The airline has been a sponsor of the national side since 2017 and renewed its deal in January 2020 for another four years.

“As a South African airline, we feel it’s important to support our own as they continue to do our country proud, whether it’s on the rugby field or live on stage. We’re also strong believers in the arts and the important role the arts have historically played in supporting and building economies, cultures, and communities,” says Gordon.