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Smell that? It seems like infidelity is in the air right now.

Adam Levine, who is mired in a social media sexting scandal, has passed the cheating “wife guy” baton to someone in the YouTube game, Ned Fulmer from The Try Guys.

There’s a very particular niche of people who know who he is and what the show he featured in is about, but Ned is probably woe to find that his recent cheating scandal has put him pretty squarely on the internet’s map.

The Daily Beast has pointed out that millions of fans have adored the YouTube collective, featuring thirty-somethings Ned, Keith Habersberger, Zach Kornfeld, and Eugene Lee Yang, for years, “to the point of white-hot obsession and, now, heartbreak”.

They started out their personality-driven, family-first YouTube stint back in 2014 – beginning on BuzzFeed when it was still doing video and meme content – and specialised in “soft-boy, Jackass-lite stunts” that get quick clicks and easy bucks.

Something like this:

They then went independent and caused a real Try Guys racket on the video-streaming platform, which is why there was immediate speculation about what happened when Ned wasn’t popping up in videos anymore.

Skip past the online Reddit sleuthing (complete with a very in-depth Twitter thread you can see below that does a great job of explaining the details if you want to get into it), and there’s a now-deleted video of Ned making out with a woman who was not his wife at a New York City club.

This has confirmed the existence of yet another “wife guy” – as CNET puts it, an online term for a person who constantly talks publicly about how much they love their wife – being caught cheating.

1) A thread on the Try Guys Drama for those who don’t want to go to Reddit: (remember this is just speculation nothing is confirmed right now) #tryguys pic.twitter.com/0kYjNz7lx0

— Cami (@camitwomeyy) September 27, 2022

The speculation about Ned being cut out of The Try Guys is no longer solely up to guesswork, as the group announced that they have indeed severed ties with their video-making buddy:

pic.twitter.com/7v8Lx3WLQI

— The Try Guys (@tryguys) September 27, 2022

Ned also released an official statement admitting his faults:

pic.twitter.com/NDKjRBCdIY

— Ned Fulmer (@nedfulmer) September 27, 2022

It’s worth noting that Ned’s wife, Ariel Fulmer, is deeply “enmeshed in the YouTube business in her own right” with nearly 530 000 followers on Instagram.

She also frequently appeared in The Try Guys’ videos, “which makes the infidelity a sickly amalgamation of the personal and the professional” – AKA an even harder fall from grace for Ned.

Ariel released a statement:

 

View this post on Instagram

 

A post shared by Ariel Fulmer (@arielmfulmer)

The person Ned had his “consensual workplace relationship” with was Alexandra Herring, a producer on The Try Guys set, and the star of one of the channel’s spinoff serials, Food Babies, about a bunch of YouTubers eating a lot of food:

Herring hasn’t commented on any of this, but rumors are swirling that her fiancé, Will Thayer, removed all references to her from his Instagram account, which, as we all know, is the first step of any decoupling soft-launch. It’s a horrifically messy situation all around that will undoubtedly leave a number of lives damaged and careers ruined.

Good luck to Ned and co. as they work through the abundance of humiliating relationship dramas playing out under the harsh lights of YouTube fame.

It’s certainly a mortal blow.

[sources:cnet&dailybeast]