[imagesource: Twitter / @ChickenLicken]

In terms of market share, I’m not sure which of Chicken Licken or Nando’s rules the roost.

When the latter releases an advert, though, South African tongues start to wag.

The Nando’s ad mocking load shedding was popular.

I may be in the minority here, and I have long been beating this drum, but Chicken Licken’s advertising is as good, if not superior, to Nando’s.

David Hasselhoff – enough said.

Chicken Licken’s latest campaign says ‘there’s a SoulSister in all of us’, reports Bizcommunity:

…the SoulSister campaign launches with a film set to the soul-rocking Bomba Estéreo track, So Yo, and shows the SoulSister ‘effect’ involuntarily taking over Mzansi, one (wildly out of control, gyrating, soul-shaken) body at a time, starting with… a man…

This bold new SoulSister campaign is the result of a deliberate move to reposition the sub-brand by making it much more inclusive. This signifies a strategic departure from the previous positioning which was much more female-target focused, with the 2019 campaign featuring three ‘SoulSisters’ who show up to champion other women in tough situations, and even to cheer on a young man having difficulty ‘coming out of the closet’ with his dad.

To use lingo associated with the kids these days, it’s a vibe.

Do kids on TikTok still use that phrase or am I actually showing my age? Whatever, let’s see the ad:

Southy, sithi get ready to #UnleashYourSoulSister with the launch of our latest SoulSister campaign. Habashwe! 🥳 pic.twitter.com/y4mMb1us9u

— Chicken Licken® (@ChickenLickenSA) September 12, 2022

Pretty cool, hey?

I don’t have a dog in this fight and I’ve never eaten Chicken Licken before. I just enjoy seeing ads that at least try and entertain, rather than hearing the same monotonous kak playing every 10 minutes on DStv.

[source:bizcommunity]