[imagesource: YouTube / Hippo Insurance]

OUTsurance adverts air continuously on the channels I watch most often. I’m sure each commercial is cheap to make, given that they usually feature two people in a car chatting.

My best is when somebody says they’re saving R150 a month thanks to OUTsurance, and now they are planning an overseas trip. Um, R150 gets you a coffee and a biscuit in Paris but sure, dream big.

One of the OUTsurance advert stalwarts used to be the instantly recognisable Katlego Maboe, before he was dropped following various allegations made against him.

Enter Hippo, the insurance quote comparison site, and the firing of some serious shots. Pay attention, there are quite a few digs to be found:

Well played, Hippo.

The comments section heartily approved:

That final comment about smelling a legal battle was on the money, too.

On Monday, reports TimesLIVE, the Gauteng High Court in Pretoria threw out an urgent application by OUTsurance to have Hippo’s controversial advert removed from screens.

The insurer accused Hippo of implying that OUTsurance overcharges in quotations and said the advert infringed upon its common law and intellectual property rights.

OUTsurance was ordered to pay the costs of application…

CEO of hippo.co.za Bradley Du Chenne told TimesLIVE the point of the advert was to “educate” South Africans about the benefits of comparing quotes before committing to an insurer.

“Hippo is not an insurance company. It just provides a comparison tool that fetches quotes from 11 insurers and presents them to the consumer to help them make an informed decision. After that the choice is theirs to make. While there are a few insurers missing from our platform, they have been invited and it’s their call not to participate,” he said.

OUTsurance has not yet commented on Monday’s ruling.

If I was keeping score, I would say that’s Hippo two, OUTsurance zero.

[source:timeslive]