[imagesource: KOIKOI]

As a rather wise singer-songwriter once said, ‘the times they are a-changin’.

(It was Bob Dylan. Don’t make me feel old.)

We know we can no longer bury our heads in the sand when it comes to the environmental impact of the products we buy and use.

Because of this, brands which put sustainability at the forefront of what they do are seeing a surge in popularity both abroad and here at home.

One local clothing company, KOIKOI, is going from strength to strength due in part to its all-natural, fully organic, and sustainable range of stylish items.

The majority of their garments are made from Kikoy, or Kikoi, a colourful African fabric from Nairobi, Kenya that is 100% cotton. After sourcing the material, each item is handmade with love in Cape Town by staff recruited from underprivileged areas who are given extensive training.

KOIKOI is inspired by the beauty of Cape Town, its natural wonders, stunning beaches, and vibrant lifestyle, and that shines through across the range, which is currently running a 30% off special.

Via the online shop or the flagship store at the V&A Waterfront in Cape Town, you can choose from a wide selection of shorts, longs, shirts, and sarongs.

 

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The rise in KOIKOI’s popularity can also be attributed to the fact that the breathable fabric remains both comfortable to wear and durable, softening and toning after each wear and wash.

Thanks to the quality craftsmanship, with each range having its own unique construction and process, from the cutting, stitching, individual panels, or trims, you’re buying something that is going to last for life.

Rumour has it they also make for great gifts, if anybody who knows me is reading this. No pressure – just a suggestion.

Oh, and maybe go ahead and snap up a few items while they’re still 30% off and save us both a buck.

Gone are the days of fast fashion and wearing something a few times before tossing it out. We have to be better, and supporting local brands that put an emphasis on sustainability is a good place to start.