Your first question may be, “Why Hisense?” After all, it is not as well-known as a company like LG, Bush, Samsung or Sony, so why Hisense, and why Hisense for sports? The primary reason why Hisense is making waves in the digital sign industry is because their products are very cheap. The company is Chinese, and they are one of the largest TV manufacturers in China. This is probably why they are able to offer digital signs so cheaply.

When Does Cheaper Mean Better?

If we are talking about TV screens, laptops, monitors and Smartphones, then cheaper doesn’t mean better. Nobody wants a cheap TV screen or a cheap PC monitor. People want the detail and precision that comes with a good screen on a good device. However, a digital sign is not bound by such restraints. 

When using your PC, you may want to create intricate designs on a vector program like Inkscape, and so you need a good screen that is going to help you pick out all the details. However, digital signs are just used to show content, and in many cases, they show very basic content, such as how which changing rooms are free. Ergo, the best quality screen is not required, and that is where Hisense comes into action.

They offer cheap screens and digital signs that are not of the best quality, but they are still able to show images ten times better than what we had during the early years of HD television. We live in an odd state of affairs where even cheap screen technology is far more advanced and better functioning than what we had just ten years ago. Even the software, like Kitcast is far more advanced than anything we had ten years ago.

Cheap Digital Signs?

Why use cheaper digital signs for sports? Aren’t sports more deserving of good digital signs when compared to something like a post office or clothing store? In truth, it is not about specific quality or even about how worthy something is. The issue is “Use vs Cost.

You may think that sports require more sturdy and durable digital signs, and that is probably true. After all, they may get hit with mud from football events, or dust from sports car events, and there are a whole bunch of things that spectators may do to signs, from sneezing on them to dropping their beer on them. 

On that note, cheaper signs are easier to replace, and there are plenty of ways to protect digital signs from damage. It is true that sports may require more durable and more protected digital signs, but that is not where the “Use vs Cost” argument comes into play.

Getting Better Value

When you are talking about a store or a restaurant, you are talking about hundreds of people per month. When you are talking about a sports event, even a fairly obscure one like barrel rolling or wood cutting, you are talking about thousands of people per month. 

Thousands of people are going to see your digital signs, even if they are only pointing the way to the exit or are promoting the next event. In order for as many people to see the signs as possible, you need a lot of them to be placed around the grounds. With that in mind, saving just a few bucks on each is going to result in massive savings overall. Sporting gyms, grounds, rings and arenas could spend three or four hundred on Samsung signs, and then place two hundred of them around their location at a cost of around 100K (including installation costs, hardware, etc.) Or, they could buy Hisense displays for a fraction of that cost. Even ones that are built for sports are still cheap when compared to most other named brands. Plus, Hisense is pretty reliable, so they work well for sports.