[imagesource: Marco Colletta / @marcolletta.1]

Our parents can hardly believe that we are living in an age where we get to carry such a powerful little camera right in our pockets.

That may be easily believable to many Millennials and Gen-Z’ers who have grown up with that fact.

But then again, seeing all the remarkable photographs from Apple’s ‘Shot on iPhone Macro Challenge’ surely evokes some of that awe felt by older generations.

Ordinary things shown in extraordinary detail once again illustrate the power that an iPhone camera packs, and serves as a small testament to how far photography technology has come from the days when we lugged chunky camera boxes around.

This via Apple:

The iPhone 13 Pro lineup features the most advanced camera system ever in an iPhone, and for the first time, users can capture sharp, stunning macro images on the device they carry with them wherever they go — opening up a photographic technique previously reserved for those with specialized camera equipment, to even more people.

All of these mind-blowing macro shots were captured on an iPhone 13 Pro or Pro Max, showing off the stellar photography range and up-close capabilities of this premium handset.

If you want to recap how the competition works and how the photographs were captured, we covered the basics at the start of the competition in February.

For now, let’s revel in awe at the winning shots (one of which is up top, too) via MacWorld:

“Honeycomb” (snowflakes on dog hair) by Tom Reeves, shot on iPhone 13 Pro:

“Art in Nature” (spiderweb) by Prajwal Chougule, shot on iPhone 13 Pro:

Judge Apeksha Maker notes how the iPhone “does a fantastic job at focusing on such a fine detail, with close to almost no definitive background”.

Right?

“Sea Glass” by Guido Cassanelli, shot on iPhone 13 Pro Max:

Here’s Yik Keat Lee, one of the judges, making a comment about this photograph:

“When we make use of the macro function, the tiny world becomes magnified, and this is a perfect example of that. To be honest, I do not even know what this substance is exactly, but the fact that there is symmetry in the chaos, paired with multiple vibrant colors, makes it super intriguing.”

“A Drop of Freedom” (lily) by Daniel Olah, shot on iPhone 13 Pro Max:

“Hidden Gem” (water bead in leaf) by Jirasak Panpiansin, shot on iPhone 13 Pro Max:

“Strawberry in Soda” by Ashley Lee, shot on iPhone 13 Pro:

Seeing all of these amazing photographs makes me want to take an iPhone 13 Pro or Pro Max for a spin. Alas, my model is a little outdated.

The good news is that an upgrade is entirely possible thanks to South Africa’s largest independent Apple retailer. Digicape will happily allow you to trade in your old iPhone and other Apple goodies, making it more affordable to upgrade.

Discover more about the trade-in option here, or just contemplate the iPhone 13/Pro Max magic until you decide to take the plunge and get one for yourself.

The ordinary world awaits an extraordinary eye.

[sources:apple&macworld]