[imagesource: YouTube / McDonald’s UK]

Hear me out.

McDonald’s is a giant multinational corporation that has regularly been accused of exploiting workers.

That doesn’t mean we can’t get a little emotional at the new Christmas commercial Today described as “seriously a tearjerker”.

It doesn’t feature Ronald McDonald, who has long since been retired as the public face of the fast food chain.

Instead, we have Matilda, her imaginary friend Iggy, and a cover of Cyndi Lauper’s ‘Time After Time’ by Swedish-English singer and songwriter Mabel:

The commercial was directed by Bert & Bertie and was written by Leo Burnett London. For every download of Mabel’s version of the song, a 10 pence (13 cents USD) donation will be made to the food charity, FareShare…

Viewers had an emotional reaction to Iggy and the tear-jerking advertisement from McDonald’s, taking to social media to share their reactions.

Iggy and Matilda, take it away:

Perhaps it’s just because it’s the end of the year and I’m running on fumes and coffee, but I found that touching.

UK-based retailer John Lewis has some Christmas commercial competition.

[source:today]