Apple’s billboard strategy started way back in the 1990s with the ‘Think Different’ tagline.

That was reasonably successful but the launch of ‘Shot on iPhone’ took things to the next level:

The campaign proved to be a success allowing Apple to expand it beyond billboards. At first, though, Apple blew up the images on outdoor signs to show consumers features related to the iPhone’s cameras and top hopefully inspire them to experiment and come up with memorable photos themselves.

One of the most well-known videos was a five-hour tour of Russia’s Hermitage museum, which punted the battery power of the iPhone 11, along with the exceptional camera quality.

The iPhone 12 camera was put through its paces with the ‘Everyday Experiments: Full Bloom’ video.

It has racked up well in excess of 1,5 million views:

Making the upgrade to the latest models is pretty simple via Digicape, South Africa’s largest independent Apple retailer.

Their trade-in option helps you knock down the price you pay, and there is also a number of different financing options available.

The iPhone 13 range has taken things to the next level, with the iPhone 13 Pro and Pro Max really showing off.

The Pro range comes with a “photographic profiles” feature which allows you to customise the look of your photos even further.

There’s also a new “cinematic mode” for video, which automatically transitions focus while filming in real-time and intelligently shifts focus when people enter the frame or glance away from the camera.

One review, which gave the iPhone 13 Pro a 9/10 rating, called it an “incredible camera system”.

So good you could shoot a movie on the phone:

Sunset pictures are so 2020.

We make punchy short videos now. Just think of all the likes.

With Black Friday around the corner (just under two weeks, so start doing your homework now), keep an eye on Digicape to see their specials.

There’s also the benefit of buying from a retailer you know you can trust, rather than those shady scams that tend to pop up at this time of the year.

[source:phonearena]