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With the UK opening up to travel, following the loosening of COVID-19 restrictions, celebrations have been widespread.

But perhaps nothing has been as dramatic as this advert by Emirates Airlines, which put one of their bravest flight attendants on top of the world’s tallest building.

The 33-second advert shows a woman in an Emirates uniform with giant placards celebrating and promoting the fact that the United Arab Emirates is no longer “red” on the UK’s travel list, reports Stuff.

Instead, the UAE is now listed as “amber”, which means that UK citizens can visit Dubai without having to quarantine for 10 days on the return home.

Sure, it is great news for the airline, but does it really warrant an elaborate stunt that involves being 830 metres above the ground on the Burj Khalifa?

Flight attendants endure enough as it is.

Well, if the billionaire space race has taught us anything, it’s that nowadays, going all the way will do wonders for your company’s marketing.

I’d like to think that this woman is far braver than Besos, Branson, and Musk, though:

While many are contesting whether the footage is real, claiming that it is a CGI trick using a green screen, the stuntwoman, Nicole Smith-Ludvik, and the video production company, Prime Productions AMG, have confirmed that it was all very real.

Emirates, too, has revealed a short behind-the-scenes video to prove it all:

Some of the preparations and safety testing that Smith-Ludvik had to endure was unique to the specification of the advert.

After travelling with a crew to the 160th floor in a lift, they had to climb a staircase for another hour to reach the very top of the spire.

At the top, Smith-Ludvik was then harnessed to a pole attached to a specially constructed platform that was just 1,2 metres in circumference.

She stayed there for close to five hours while the drone zoomed around her to capture the necessary footage.

But she seemed stoked about it all in the end:

 

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A post shared by Nicole Smith-Ludvik (@nicolesmithludvik)

The only other people to have been to the very top of the building are Tom Cruise and the Crown Prince of Dubai, but Smith-Ludvik takes the cake.

On top of the world’s tallest building, the “bravest woman on the planet” (according to Prime Productions AMG) stood for the highest advert ever filmed.

[source:stuff]