[imagesource: PUMA]

Monday, March 8, is International Women’s Day, which celebrates the social, economic, cultural, and political achievements of women.

The day also marks a call to action for accelerating gender equality.

With all of that in mind, PUMA’s announcement of their latest campaign, ‘She Moves Us’, couldn’t have come at a better time.

Apart from collaborating with powerful women like Dua Lipa, Cara Delevingne, Winnie Harlow, and more, the brand has also teamed up with Women Win, a global women’s fund which uses sport to advance gender equality.

In the promo video, Dua Lipa’s ‘Electricity’ plays as she poses in PUMA styles from the collection alongside her fellow ambassadors:

She said of the collaboration, via Billboard:

“Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men…

“Women are already nailing it across the board and celebrating their achievements is exciting and empowering. It also encourages those rising up to aim for the stars. That’s why I’m so grateful to PUMA for including me in their ‘She Moves Us’ campaign. Now let’s show the world what we are capable of!”

The campaign, led by Lipa, will be generating content over the course of the year, including talks, videos, and interviews with its female ambassadors, so look out for that.

As for the collection itself, it ranges from comfortable loungewear through to streetwear and edgy activewear, to represent the diversity of women:

Image: PUMA

Image: PUMA

Image: PUMA

You can shop the collection on the PUMA website and right now, they’re offering 20% off if you use the code Shemovesus20 at checkout.

I hope you have an empowering International Women’s Day.

[source:billboard]