[imagesource: Amazon]

In January, Amazon decided to switch things up with a new app icon.

Sounds innocuous enough, except they didn’t take a good long look at it before they rolled it out.

If you use the app, you may have noticed a subtle change, snuck in after the fact, to cover up a rather awkward mistake on the part of the company.

It was a mistake that social media was quick to point out.

The icon is supposed to be a box with a strip of blue tape over the company’s signature smiling “arrow” logo.

But, some said, per TODAY, that the jagged edges make it look like the infamous toothbrush moustache worn by Adolf Hitler.

Here’s the original new logo, and the one that has been tweaked to look less fascist:

lmao I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler pic.twitter.com/Jh8UC8Yg3u

— alex hern (@alexhern) March 1, 2021

I can see it, and even more so here:

The new amazon logo be lookin like Hitler wtf is this 😭😭 pic.twitter.com/RCjR6ne8Kn

— Nathan Cudgel (@NathanCudgel) March 2, 2021

My personal favourite:

My parents use Amazon nearly every day. They’re going to be lost for the next few days. When they ask where Amazon’s gone, I’ll tell them to look for the cardboard Hitler… https://t.co/u1YcJUBNSN

— Sam Hutchings (@Smutchings) January 26, 2021

The updated icon with the bit of tape folded up at the corner debuted worldwide on the iPhone on February 22, and on Monday on Android.

Amazon’s new iOS app logo attempt 2: now with 15% less Hitler. pic.twitter.com/vdARYiydTq

— Corey Quinn (@QuinnyPig) February 23, 2021

Amazon decided to pretend that nothing had happened.

“Amazon is always exploring new ways to delight our customers,” a spokesperson said in a statement.

“We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step.”

Well, they sparked something, but I wouldn’t call it ‘excitement’ and ‘joy’.

Nothing to see here…

[source:today]