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Ryan Reynolds is best known for his irreverent role as Deadpool in Deadpool, and as the voice of an incredibly sarcastic Detective Pikachu (an oddly engaging film), so it isn’t that surprising that his company Maximum Effort would bring something akin to that dry humour into its work.

Reynolds and Match, a dating app similar to Tinder, recently teamed up to create an advert, celebrating the hellscape that is 2020.

Reynolds said in a tweet, via Comicbook, that a “match made in hell is still a match”, which already set the imagination ablaze.

The premise is simple.

Satan uses the app to hook up with the year 2020, and it’s a match made in hell.

Check it out:

It’s cute for a metaphor about the end of the world.

When asked about this new commercial, Reynolds responded with his branded charm and wit. “Match is responsible for bringing millions of people together and even in this dumpster fire of a year, people somehow found love on Match. We just imagined what a ‘2020 match’ would look like and this video was the natural, slightly warped result. Also this stuff gives me something to think about during the board meetings,” the actor shared.

It’s a relationship that I’m sure we’re all hoping won’t last.

[source:comicbook]