[imagesource: Charli D’Amelio / TikTok]

Only two creators on TikTok have reached the 50 million subscriber mark on the app.

Charli D’Amelio just cracked 100 million.

That means that she’s twice as popular as Will Smith, three times as big as The Rock, four times as big as Selena Gomez, and a staggering five times bigger than Kylie Jenner.

This might have something to do with the fact that all of the celebs listed above are over the age of 16, which seems to be the standard TikTok demographic.

At the same time, it took four years for a YouTube channel to amass a subscriber count of 1 million.

16-year-old Charli only started using TikTok in May last year.

Per The Verge, the whole family is now involved, and have decided to branch out to other platforms like YouTube because that platform is easier to monify.

While TikTok has started to offer payouts to creators they have, for the most part, been disappointed with the returns.

Creators frequently branch out onto other social networks and into more traditional media formats once they’ve found success on one platform. It lets them broaden their reach, talk to fans in more places, and provide some amount of insurance should one platform make a change that hurts their ability to thrive. YouTube creators, for example, have seen algorithm changes come and go that seem to prioritize and later deemphasize certain genres of video.

Here’s a compilation of some of Charli’s most-watched videos:

Yeah, I don’t get it.

More:

And, one more for good measure:

You get the idea. She dances around.

I feel like I’m missing something.

The D’Amelio family is launching an empire around her fame. Her sister Dixie released a debut single in June which quickly landed on Billboard’s Emerging Artists chart. The sisters have also started a podcast, 2CHIX.

Charli has started experimenting with popular YouTube formats, with videos like this one where someone called Hyrum reacts to her skincare routine:

Charli is writing a book, which will be released next month. I hope it isn’t a memoir. She’s too young for a memoir.

Their parents, Heidi and Mark, each have their own TikTok, Instagram, and Twitter accounts.

Cool?

No, really…is this cool now?

[source:verge]