[imagesource: Kowagarasetai]

In the age of COVID-19, for businesses, it’s adapt or die.

As you have no doubt heard thousands of times these past few months, we live in unprecedented times.

I’ll tell you what I miss – precedented times. Man, those were the days.

Horror movies aren’t my jam, and neither are haunted houses, but people still need to get their kicks, and in Tokyo, that means a visit to Kowagarasetai, a Japanese haunted house and horror event production company.

Roughly translated, Kowagarasetai means ‘the Scaredy Squad’.

They claim the concept is the first of its kind, according to MSN:

“With the virus, I knew there would be no way we could have a traditional haunted house, with all that screaming in a small confined space,” Kenta Iwana, Kowagarasetai’s founder, said…

“When I read that drive-through theaters were making a comeback, it was my ‘aha’ moment.”

Great, now I have a-ha’s ‘Take On Me’ stuck in my head, and so do you.

The haunted house is located in a covered parking garage in downtown Tokyo, and the experience of driving through is supposed to simulate what it would be like to be stuck in a car during a zombie outbreak.

For an extra fee, those who don’t have a car can rent one, and there’s the option for an extra-bloody package, too.

Let’s see some footage from the house, and hear from Kenta:

The temptation to wind down a window and throat punch someone would be extreme.

More on how it all works:

Drivers receive a set of Bluetooth speakers and the spooky tale begins.

“Around these parts, there’s a legend that the ghosts attack humans. Honk your horn three times if you want to hear more,” says the voice from the speaker, in Japanese.

For the next 17 minutes, blood-soaked ghouls and zombies press up against the windows and rock the car.

Once you’re done, the company will clean your car so that you don’t get horrified looks on the highway.

Reports suggest demand is high, and Kenta claims there is currently a waiting list of around 1 000 people.

I guess you have to hand it to them for a successful COVID-19 pivot.

[source:msn]