With the current lockdown restrictions, I don’t really care what the bottle is made of, as long as it pours into my mouth with some degree of success.

We don’t have a partner whisky (or whiskey) brand, here at 2oceansvibe, so we do tend to sleep around a bit. In terms of my go-to whizzos, it’s either Bushmills Black Bush, Jameson, or Johnnie Walker Black.

You’ll find the latter available at Cabine du Cap. When that’s all finished, we crack open the Jack Daniel’s and switch to honky-tonk blues.

Quick lesson for the norms: Whiskey from Ireland (Jamesons, Bushmills etc.) has an ‘e’ in the spelling, whilst Scottish whisky does not. Not that anyone gives a FF about spelling these days.

Moving swiftly on – this morning I noticed Johnie Walker’s interest in saving the planet. Bravo. They’re doing this by introducing a paper – yes, PAPER – bottle.

Check it out.

The bottle looks very nice, although I’m not quite sure what’s going on in that picture. You’ve got a bowl of sliced peaches, then you have a glass of – I would assume – whisky mixed with something fizzy, and a lemon on top.

Wow. What kind of a party is this?

One more snap, closer in this time:

Back to the paper trail, with this from The Drinks Business:

The bottle is made from sustainably sourced pulp, and will be “fully recyclable in standard waste streams”, according to a statement from Diageo.

The Smirnoff vodka owner has forged a partnership with venture management company Pilot Lite, to launch a new business aimed at sustainable packaging development for major food and drinks manufacturers, called Pulpex Limited.

Diageo said it is the first drinks group to develop a recyclable paper spirits bottle, The paper bottle Diageo is launching is lined with a spray coating instead of a plastic film barrier, which the company claims makes it the “world’s first plastic-free paper bottle”

Ja, look, I would hope a paper bottle is free of plastic (?).

Diageo’s bottle will be trialled on a limited edition run of Johnnie Walker whisky in spring 2021. A spokesperson told the drinks business there are no further plans to package Diageo products in paper bottles, as this is part of a trial project with the rest of the consortium, but the company is “always looking for more sustainable innovations, and this is very exciting for us.”

How very cool. I wonder what effect that will have on the taste? Because if you mess with my smokey finish, I might cry.

Keep walking.

[source:tdb]