Now, more than ever, it pays to have a versatile skillset.

South Africa’s job market is going to be a tough nut to crack for many years, as our economy takes strain amidst the current global pandemic, so upskilling where possible is a good bet.

Starting with some personal growth, Yale’s most popular course ever remains free, with ‘Psychology and the Good Life’ covering “practical, science-backed information about how to be happy”.

For those more interested in digital marketing, here’s another great opportunity to consider. The Red & Yellow Creative School of Business is now giving away R2 million in vouchers for its Digital Marketing Aptitude Test (DMAT).

The first 1 000 unemployed South Africans who register will be able to take the test, which usually costs R2 000 to complete, for free.

That’s unemployed, so if you already have a job, there is no need to apply.

The DMAT is designed to certify the knowledge of both up-and-coming and experienced digital marketers alike, and is drawn from Red & Yellow’s world-famous digital marketing textbook, eMarketing: The Essential Guide to Marketing in a Digital World.

With more than a million downloads, it’s the most downloaded digital marketing textbook in the world. You can download it in full, for free, here.

Completing the DMAT takes two hours, and is done online, but it’s far from a walk in the park. Wesley Fredericks, Red & Yellow’s MD, says this is because if you want the Red & Yellow name on your CV, you need to be prepared to work hard for it.

To register for the test, and receive your voucher, head here and make sure you’re one of the first 1 000 unemployed South Africans to apply.