Shiny Rock Polished, who are fast becoming South Africa’s go-to online jewellery store, have noticed a shift in the diamond ring market, which they put down to a more affordable price point, as well as a more conscious and sustainable mindset.

Priding themselves in specialising in all gemstones and jewellery designs, they take the guesswork out of finding the perfect engagement ring or custom piece through their online portal. This streamlines the process of designing and curating your future piece through a step-by-step inquiry process, which allows you to select your ring design, stone cut, and metal preference, starting from R7 000 upward.

With follow-up guidance from Shiny Rock Polished’s in-house designers, they ensure that your dream piece comes to fruition.

If you are in the market for something ready-to-wear, their alluring stocked collections of glamorous gemstone jewellery by various designers, catering for affordability, offer a vast variety of options.

The highly trusted online brand, which boasts a large global footprint, also ensures the best value and price point, as opposed to traditional brick-and-mortar jewellery stores.

Moissanite

These increasingly popular alternatives to traditional diamond rings include moissanite, which has properties which are very close to that of a traditional natural diamond. They are very hard stones and score 9,25 on the Mohs scale of mineral hardness, versus a natural diamond’s score of 10.

In addition, moissanite has a higher refractive index when compared to diamonds, providing a more colourful refraction of light.

Lab-Grown Diamonds

For the conscious consumer, lab-grown diamonds offer an ethical and environmentally-friendly jewellery option. Lab-grown diamonds typically cost 20 to 40% less than natural diamonds. Bearing in mind that they are chemically identical, and often visually more brilliant, this is an extremely compelling reason to consider them.

They are available in a variety of colours – predominantly, white, yellow, pink and blue.

They are not fake, they are not cubic zirconia, and they are not crystals. On the contrary, they are 100% authentic diamonds, that are chemically and aesthetically identical to their mined namesakes.

Shiny Rock Polished has access to the best lab-grown diamonds in the country.

Salt & Pepper Diamonds

Salt & Pepper Diamonds are another very popular choice for the price-conscious consumer looking for some real individualism. They are still diamonds but are more affordable.

These stones are all one of a kind and each displays their own unique inclusions with a natural silky grey appearance. Shiny Rock Polished stocks the RAW collection, which celebrates the raw beauty of Salt & Pepper diamonds with the polished sophistication of yellow, rose and white gold, to create a juxtaposition of unique elegance and luxury.

If you want to get started on designing your dream ring (or the dream ring of your significant other), visit shinyrockpolished.com to get started.