If you’re looking for a brand to trademark, ‘Sussex Royal’ is up for grabs.

The Queen has decided that Meghan and Harry don’t get to exit the Royal Family and keep the ‘Royal’ moniker.

It makes sense – ‘royal’ means something very different when it’s tied to this particular family. It’s not like ‘Royal Canine’ dog food or ‘Royal Food Solutions’, a catering company that has nothing to do with Buckingham Palace.

I’ve typed the word ‘royal’ so many times now that it’s starting to sound funny, so let’s move on to The Daily Mail.

Harry and Meghan have spent tens of thousands of pounds on a new Sussex Royal website to complement their hugely popular Instagram feed.

They have also sought to register Sussex Royal as a global trademark for a range of items and activities, including clothing, stationery, books and teaching materials.

In addition, they have taken steps to set up a new charitable organisation: Sussex Royal, The Foundation of the Duke and Duchess of Sussex.

The couple first set up Sussex Royal when they split their household from William and Kate’s household (Kensington Royal). Their Instagram account (their first attempt to declare their independence), @SussexRoyal, quickly amassed millions of followers.

As the couple prepared to relocate to Canada and earn their own money, it was evident that the brand was at the centre of their plans.

Now, as well as giving up their HRH titles for work purposes and abandoning official appointments and patronages – including Harry’s military roles – the Sussex Royal brand will have to be abandoned.

A source told the Mail: ‘In many ways this is inevitable given their decision to step down, but it must surely come as a blow to the couple as they have invested everything into the Sussex Royal brand The Queen would have had little choice, however.

‘The Sussexes’ original plan – of being half-in, half-out working royals – was never going to work. Obviously, as the Queen has made clear, they are still much-loved members of her family.

Look, we all saw this coming.

One does not simply walk away from the Royal Family.

[source:dailymail]