This upcoming Sunday (or bright and early next Monday, if you’re in South Africa), Super Bowl 54 will take place.

The Kansas City Chiefs will do battle against the San Francisco 49ers, and some of the world’s premier advertising agencies will also go head-to-head in the day’s other big showdown.

Get your Super Bowl commercial right and your brand is in the news for days or weeks, but miss the mark and the same is true for all of the wrong reasons.

That’s aside from the fact that you will have wasted a serious amount of money, of course.

In the weeks leading up to Super Bowl Sunday, many brands drop teasers to drum up interest and Sporting News has compiled a list of those.

Let’s look at a few that stand out.

Budweiser | Typical American

Budweiser Canada: Whassup Again

Doritos – Teaser

Hyundai – Teaser

Planters – Teaser

Not bad, but here’s hoping they saved the best for Sunday.

You can see more teaser ads here.

Before we go, let’s get more on the cost of making, and airing, an advert via Forbes:

The number: $5.6 million. That is the reported entry cost for a 30-second advertisement in the Super Bowl. That cost does not include production budget, agency fees, related-promotions, or testing costs. And, for a few brands that venture into a 60-second or 90-second spot, the costs can exceed $10 million and perhaps reach a staggering $20 million buy. Brands can do a lot for $10-20 million. For example, they could develop an entire digital campaign for that price. They could engage multiple influencers for that price and have money left over. They could even take that money and invest in product innovation or service upgrades. Why, then, do we see brands lineup for the Super Bowl to the point where demand for advertising appears to exceed the spots available? Does it even make sense?

I guess for some that knock it out the park, yes. For those who don’t, it’s an expensive blunder.

Time will tell.

[sources:sportingnews&forbes]