Pablo Escobar’s brother, Roberto Escobar, is a pretty weird dude.

Once the accountant responsible for the famous drug cartel’s billions of dollars, he now operates their old house in Medellin, Colombia, as a museum and also claimed to be curing AIDS by studying horses.

He didn’t cure anything. Instead, he’s decided to try a new project – foldable smartphones.

It’s a bit of a jump from horses to phones, but we’ll bite.

Tell us all about it, CNET:

Roberto De Jesús Escobar Gaviria…is going toe-to-toe with the $1,500 Motorola Razr, $1,980 Samsung Galaxy Fold and $2,400 Huawei Mate X by releasing a foldable phone: the Escobar Fold 1.

It’s a whole lot cheaper at $350, coming unlocked and compatible with “all networks” worldwide.

Escobar Inc. CEO Olof Gustafsson is saying that the device is revolutionary in the tech world. Escobar Inc. was established in 1984 and is based in the UK, although the phones are assembled in Hong Kong via Escobar Inc.’s subsidiary, Pablo Phone Ltd.

Oh, and there’s a video – brace yourself:

More gold than Trump’s bathroom.

And, yes, Pablo Escobar’s face is the screensaver.

The video above is the PG version of the advertising campaign. The adult-oriented one contains scenes like this:

Nope. Not okay.

More on the phone from CNN:

“Our phone has gone through rigorous testing,” Gustafsson said. “The only true way to break our phone is to burn it, which I would imagine an average user would not do.”

Elon Musk was feuding with Roberto Escobar over flamethrowers a while back, so I reckon he might give it a go.

Now, half-blind and half-deaf from a letter bomb that went off close to his face in prison in 1993, Roberto has dreams of becoming a smartphone maker by following in the footsteps of Samsung with its Galaxy Fold.

“We want to beat the competition,” Gustafsson told CNN. “We figured out very fast that if we make a good telephone that folds for a reasonable price, we can sell many units. And that is what is happening now.”

Yeah, that’s a hard pass from me.

I’ll stick to Apple, thanks.

[source:cnn&cnet]