Just when you thought you had seen it all, with a reality TV show about the Zuma family (Keeping Up with the Zumas, or some crap like that), along comes Tinder.
The dating app seems to be going from strength to strength, boasting impressive growth numbers through 2018, and it’s now being reported that they’ve just wrapped filming in Mexico, on an as of yet untitled six-episode project.
That’s according to Variety, which adds that the “choose your own adventure-style original series” will be released next month.
I wonder if one of the adventures will be trying to avoid all contact with a guy who keeps sending unsolicited dick pics?
Nah, probably not:
The series is set against an impending apocalypse, one of the insiders noted, and asks the question “Who would you spend your last night alive with?” The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit…
While the show will air first on Tinder, producers are mulling a later run on a more traditional streaming or broadcast platform, said another source. It’s unclear if creators would deliver a definitive version of the narrative, or seek a partner that can support the user-controlled story options.
The series clocks in at over two hours total, said sources, who added the content was shot to be viewed vertically on smartphones.
“Who would you spend your last night alive with?” sounds like the kind of scenario Tinder should be avoiding, given the horror stories about dates gone wrong.
The unnamed series, thus far dubbed ‘Project X’, is said to have cost around $5 million to make, and was filmed using up-and-coming actors.
It isn’t just for entertainment purposes:
…another insider close to the project said Tinder intends to create an algorithm based on how its users make decisions within the series, and then match them with romantic interests based on those choices.
A Tinder user’s particular view on how a group of characters should spend the eve of the apocalypse will lead them to others with similar takes, the thinking goes, and then, perhaps, to an awkward first date in real life.
How did you guys meet? Oh, we both have similar outlooks on how we would spend our final few hours on earth.
Another benefit for Tinder is increasing the amount of time users spend in the app, which is an important metric when it comes to measuring user engagement.
So, single people whose friends in relationships insist on swiping away on your Tinder account after a few drinks, it’s only going to get worse.
Good luck.
[source:variety]
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